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Now in San Francisco too

June 7, 2010 in BondPR, Business, Marketing, PR, Technology by Tom Burgess | No comments

As mentioned before, my unexpected extended trip to San Francisco in April, gave me time to conclude a deal that has significantly strengthened our presence in the US. So we have officially announced today that we are merging our US operations with SF based PR and communications agency – Rainemakers. Rainemakers was established a little over a year ago by Debra Raine, former GM of Waggener Edstrom‘s Western Region, EVP Weber Shandwick’s Bay Area, and PorterNovelli in Asia. She has a tremendous track record driving US and international campaigns for companies such as IBM, HP and Amazon; and she’s already grown a strong client base for Rainemakers in what is a difficult and highly competitive market.

For US clients particularly those tech companies in Silicon Valley, we can offer strong domestic PR capability integrated with seamless and scalable international campaigns without the high cost associated with traditional multinational PR firms or the hassles of managing multiple agencies. For clients based outside USA we can now offer strong US public relations capability covering consumer, corporate, digital, IR and technology, all as part of their international campaigns. Read more

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President Two-Dot-Zero

November 10, 2008 in Fascinating Facts, Marketing, Media, Politics, Social Media, Technology by Shannon Wolfe | No comments

In a brief op-ed piece published on November 5, Robert Solé of France’s daily newspaper Le Monde qualified the election of Barack Obama as “The first worldwide good news since the fall of the Berlin Wall in 1989” (“La première bonne nouvelle planétaire depuis la chute du mur de Berlin en 1989”), and judging from the conversations I have had and the front covers of just about every magazine I have seen in my travels through France, the UK and Belgium since last Tuesday, it seems like that could indeed be true.

But perhaps the most fascinating thing for us to study about Mr. Obama’s victory is how extremely well he used new media to motivate his supporters, convince his skeptics, educate, inform, parry criticisms, and raise money.

His official campaign website was universally hailed as being a next-generation model of the genre.

From it, supporters could easily download logos, printable posters, signs, flyers, website buddy icons, computer desktop backgrounds, and more. And much has already been written about his campaign’s record-smashing fundraising: Obama collected donations from some 3.2 million individuals via the Internet.

But beyond providing campaign tools and gathering money, Barack Obama was also incredibly savvy about using social media. His campaign used text messages and e-mails to communicate directly with voters. He had profiles on Facebook, MySpace, and LinkedIn. He Twittered. He published photos — including personal “behind the scenes” shots of his family on election night — to Flickr . His campaign’s YouTube channel has had more than 19.5 million views. He even placed virtual billboard advertisements in popular X-box Live games.

And it doesn’t seem like Obama intends to stop this sort of Internet-based communication now that he’s been elected. Check out http://change.gov/, which is, in its own words “Your source for the latest news, events, and announcements so that you can follow the setting up of the Obama Administration.”

Smart money is on President Obama having a game-changing, highly interactive website, live and operational on January 20, 2009.

How do you think President 2.0 might change our world and our activities?

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