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Now in San Francisco too

June 7, 2010 in BondPR, Business, Marketing, PR, Technology by Tom Burgess | No comments

As mentioned before, my unexpected extended trip to San Francisco in April, gave me time to conclude a deal that has significantly strengthened our presence in the US. So we have officially announced today that we are merging our US operations with SF based PR and communications agency – Rainemakers. Rainemakers was established a little over a year ago by Debra Raine, former GM of Waggener Edstrom‘s Western Region, EVP Weber Shandwick’s Bay Area, and PorterNovelli in Asia. She has a tremendous track record driving US and international campaigns for companies such as IBM, HP and Amazon; and she’s already grown a strong client base for Rainemakers in what is a difficult and highly competitive market.

For US clients particularly those tech companies in Silicon Valley, we can offer strong domestic PR capability integrated with seamless and scalable international campaigns without the high cost associated with traditional multinational PR firms or the hassles of managing multiple agencies. For clients based outside USA we can now offer strong US public relations capability covering consumer, corporate, digital, IR and technology, all as part of their international campaigns. Read more

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Global campaigns just got easier

January 5, 2010 in BondPR, Business, Marketing, Media, One World by Tom Burgess | No comments

Happy New Year everyone. So a new year, new hope, new opportunities.

For successful international PR campaigns, it is very important to have PR professionals who understand the local market, know the local media, live the local culture and speak the local language. But this does not have to mean you have to have a retained PR firm in each country.  Much of the management can be handled at a regional level,  for instance campaign coordination, creating regional content and measurement of success.  So  in-country teams focus on personal media outreach and monitoring.

There are also benefits for certain campaigns that may only need to reach an English speaking audience such as in South East Asia,  Middle East or Southern Africa where there are number of regional media in English or in Latin America where Spanish and Portuguese dominate.

Now that we are working in 50 countries and with Regus in 30, it was time to move forward with our plan to establish 10 regional hubs that can cover the whole world. These regional hubs will be

  1. London: Western Europe
  2. Paris: Southern Europe
  3. Munich: DACH region
  4. Prague: Central & Eastern Europe
  5. Dubai: Middle East
  6. Johannesburg: Africa
  7. Singapore: Asia
  8. Sydney: Australasia
  9. Buenos Aires: Latin America
  10. San Francisco: North America

Apart from London and Paris, which are owned offices, BondPR regional hubs will be joint ventures with independent local PR firms or experienced professionals who are already working with us. Where possible we will concentrate resources and activity at the regional hub level and bring in any of our established team of local delivery partners in over 80 countries as required.

The aim is to offer one point of contact for the world or the region, so reducing the hassle of coordinating multiple agencies or managing separate campaigns at a country level. This means clients retain control centrally or regionally, ensuring consistent messages, topical content and cost effective use of budget.

So if you want to talk to the world, talk to us, global campaigns just got easier…….. more info

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Regus work with BondPR in 30 countries

December 14, 2009 in BondBuzz, Business, Marketing, PR by Tom Burgess | No comments

Great news here, Regus has said it is OK  for BondPR to publicly announce that we won the contract to handle international PR campaign across 30 countries. It was good to read the story in PR Week UK . Actually we finalised the deal back in October but we all agreed not to talk about it until some results had been achieved.  But now that results are coming in from around the world we can tell you all about it.

As Regus grew to operate in over 75 countries, so too did the number of PR agencies and it became a  management nightmare. Regus still maintain agencies in 10 key markets  such as UK, USA, France…., but for 30 countries where there were 20 agencies, there is now one. Regus wanted the best support in local markets but through a single point of contact, they selected BondPR, as we offer “a unified cost-effective and results orientated approach, as well as good chemistry and significant global reach.”

The campaign is being built around Regus’s key messages which are particularly relevant at this time of globalisation, cost review and changing work patterns.  Regus  already generates a significant amount of content in the form of news, articles, briefing papers, surveys and research reports. BondPR is tailoring, localising and translating this content to meet the needs of key business and management media around the world.

So being in PR we wrote a news release about this.

We  were already a customer of Regus and look forward to making a significant impact on their further success.

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