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Now in San Francisco too

June 7, 2010 in BondPR, Business, Marketing, PR, Technology by Tom Burgess | No comments

As mentioned before, my unexpected extended trip to San Francisco in April, gave me time to conclude a deal that has significantly strengthened our presence in the US. So we have officially announced today that we are merging our US operations with SF based PR and communications agency – Rainemakers. Rainemakers was established a little over a year ago by Debra Raine, former GM of Waggener Edstrom‘s Western Region, EVP Weber Shandwick’s Bay Area, and PorterNovelli in Asia. She has a tremendous track record driving US and international campaigns for companies such as IBM, HP and Amazon; and she’s already grown a strong client base for Rainemakers in what is a difficult and highly competitive market.

For US clients particularly those tech companies in Silicon Valley, we can offer strong domestic PR capability integrated with seamless and scalable international campaigns without the high cost associated with traditional multinational PR firms or the hassles of managing multiple agencies. For clients based outside USA we can now offer strong US public relations capability covering consumer, corporate, digital, IR and technology, all as part of their international campaigns. Read more

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Making multi-country campaigns even simpler.

June 5, 2009 in BondBuzz, BondPR, Business, Marketing, Media, One World, PR, Technology by Tom Burgess | No comments

Now any PR  firm operating in the tech market can say they have a global reach of 80 countries. No more fluff and pretending, it is real. BondPR  is opening up its international network to other PR firms under the brand of BondPRNet.

Actually we have been handling international PR campaigns for PR firms in the UK, USA and Germany for a while but now want to extend our partnerships and also offer white label service if required.

BondPR only has direct employees in three countries but has put in place delivery partners in a further 77 countries and is currently active in 30. We add value by making multi-county campaigns simple. We manage the international team and take care of consistency and quality of service, offering one point of contact. However if a PR firm wants just one country we may put them in direct contract with our local office.

As more clients look to manage international campaigns centrally partially due to budget constraints, then this option makes sense, they have their main PR firm whether it is in USA, UK  or wherever and they can use BondPRNet to deliver the campaign and the message as if it was their own team. Yes, it makes multi-country campaigns simple.

Be heard and not seen?

May 14, 2009 in BondBuzz, BondPR, Business, Marketing, Media, Podcast, Politics, Reputation, Responsibility, Social Media, Technology by Tom Burgess | No comments

I think podcasts are great, listen to what you want when you want, especially when you can’t effectively be doing anything else like travelling to work/meetings, exercising, walking the dog and so on. That’s got to be an hour or so a day for most people. It is not intrusive and often much more inspiring than listing to the radio. Ok, listening to Bruce Springsteen fires me up but there are so many great podcasts out there especially in our field of marketing/PR/communications. But companies/organisation/governments are still not sure where to start or some think it is a great idea, yes, but why? It was similar with blogging, companies thought they had a have blog but not sure why, now it has settled done a bit! So first, you need to work out who and what you want talk to, what message to you want to send, who do you want to influence.

So we thought we would help here, to get you started Bond-i has set up its new Bondcast service, driven by our very own Neville Hobson, who has got to be one of the most experienced podcasters on the planet, having presented a show called “For Immediate Release” for four years and also co-written the definitive book on Podcasting. Corporate podcasting should be an integral part of any organization’s PR mix, it’s a valuable medium for communicating your message to a targeted audience - whether that’s customers, prospective staff, media or other key influencers. So listen up, podcast your message……now, you may be heard and eventually seen by the people you want to influence.

Reaching out to the world

May 7, 2009 in BondBuzz, Business, Marketing, PR, Technology by Tom Burgess | No comments

Most tech firms operate internationally in order to survive and indeed grow. However this global presence is not matched by the biggest PR firms that serve them. We did a check on the top 20 PR agencies that specialize in tech produced by O’Dywer, it reveals that only half of them have an office outside the USA. Of the remaining 10, six only have an office in the USA and four are members of networks. The top three in terms of global reach are Edelman with a presence in 24 countries, Text 100 with 23 and Lewis in 20 which may explain why they collectively hold 70% of the listed total revenue of $216 million. Only 5 agencies make any significant reference to international, none seemed to indicate it as an integral part of their offering.

So it was interesting to note that BondPR is currently handling campaigns for tech companies in 30 countries through its team of offices and established delivery partners. So does that make us Number One for global reach!

President Two-Dot-Zero

November 10, 2008 in Fascinating Facts, Marketing, Media, Politics, Social Media, Technology by Shannon Wolfe | No comments

In a brief op-ed piece published on November 5, Robert Solé of France’s daily newspaper Le Monde qualified the election of Barack Obama as “The first worldwide good news since the fall of the Berlin Wall in 1989” (“La première bonne nouvelle planétaire depuis la chute du mur de Berlin en 1989”), and judging from the conversations I have had and the front covers of just about every magazine I have seen in my travels through France, the UK and Belgium since last Tuesday, it seems like that could indeed be true.

But perhaps the most fascinating thing for us to study about Mr. Obama’s victory is how extremely well he used new media to motivate his supporters, convince his skeptics, educate, inform, parry criticisms, and raise money.

His official campaign website was universally hailed as being a next-generation model of the genre.

From it, supporters could easily download logos, printable posters, signs, flyers, website buddy icons, computer desktop backgrounds, and more. And much has already been written about his campaign’s record-smashing fundraising: Obama collected donations from some 3.2 million individuals via the Internet.

But beyond providing campaign tools and gathering money, Barack Obama was also incredibly savvy about using social media. His campaign used text messages and e-mails to communicate directly with voters. He had profiles on Facebook, MySpace, and LinkedIn. He Twittered. He published photos — including personal “behind the scenes” shots of his family on election night — to Flickr . His campaign’s YouTube channel has had more than 19.5 million views. He even placed virtual billboard advertisements in popular X-box Live games.

And it doesn’t seem like Obama intends to stop this sort of Internet-based communication now that he’s been elected. Check out http://change.gov/, which is, in its own words “Your source for the latest news, events, and announcements so that you can follow the setting up of the Obama Administration.”

Smart money is on President Obama having a game-changing, highly interactive website, live and operational on January 20, 2009.

How do you think President 2.0 might change our world and our activities?

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