Be heard and not seen?

Tom Burgess — Thu, 14 May 2009 15:55:28 +0000

I think podcasts are great, listen to what you want when you want, especially when you can’t effectively be doing anything else like travelling to work/meetings, exercising, walking the dog and so on. That’s got to be an hour or so a day for most people. It is not intrusive and often much more inspiring than listing to the radio. Ok, listening to Bruce Springsteen fires me up but there are so many great podcasts out there especially in our field of marketing/PR/communications. But companies/organisation/governments are still not sure where to start or some think it is a great idea, yes, but why? It was similar with blogging, companies thought they had a have blog but not sure why, now it has settled done a bit! So first, you need to work out who and what you want talk to, what message to you want to send, who do you want to influence.

So we thought we would help here, to get you started Bond-i has set up its new Bondcast service, driven by our very own Neville Hobson, who has got to be one of the most experienced podcasters on the planet, having presented a show called “For Immediate Release” for four years and also co-written the definitive book on Podcasting. Corporate podcasting should be an integral part of any organization’s PR mix, it’s a valuable medium for communicating your message to a targeted audience - whether that’s customers, prospective staff, media or other key influencers. So listen up, podcast your message……now, you may be heard and eventually seen by the people you want to influence.

Technorati Tags: Podcasts,podcasting,Neville Hobson,BondPR,Bond-i

Podcast supports ForgetMeNot

Neville Hobson — Wed, 11 Feb 2009 09:14:09 +0000

Recently, we completed a first communication project that included a social media aspect – a podcast for ForgetMeNot Software to support their launch of Message Optimiser.

This is a new service for mobile phones that lets anyone do things like email and instant messaging on their phone.

What’s great about that? you may wonder: you can do that now on mobile phones.

What is neat about Message Optimizer is that you can do such things on mobile phones that wouldn’t usually support services like email and IM.

If you have a mobile phone that lets you do SMS – and that covers pretty much any phone, from the most basic type right through to sophisticated smart phones – you can use Message Optimiser.

In this first podcast, company co-founder Paul Roberts explains what Message Optimiser is and outline the major benefits for users and for mobile operators.

Listen below or download the MP3 file (5.4Mb, 11:40).

This podcast is a good example of a communication medium that’s easy to produce, at low cost, and which supports other communication activity.

Let us know what you think.

BondBuzz » Podcast

Be heard and not seen?

Podcast supports ForgetMeNot