One World

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Global campaigns just got easier

January 5, 2010 in BondPR, Business, Marketing, Media, One World by Tom Burgess | No comments

Happy New Year everyone. So a new year, new hope, new opportunities.

For successful international PR campaigns, it is very important to have PR professionals who understand the local market, know the local media, live the local culture and speak the local language. But this does not have to mean you have to have a retained PR firm in each country.  Much of the management can be handled at a regional level,  for instance campaign coordination, creating regional content and measurement of success.  So  in-country teams focus on personal media outreach and monitoring.

There are also benefits for certain campaigns that may only need to reach an English speaking audience such as in South East Asia,  Middle East or Southern Africa where there are number of regional media in English or in Latin America where Spanish and Portuguese dominate.

Now that we are working in 50 countries and with Regus in 30, it was time to move forward with our plan to establish 10 regional hubs that can cover the whole world. These regional hubs will be

  1. London: Western Europe
  2. Paris: Southern Europe
  3. Munich: DACH region
  4. Prague: Central & Eastern Europe
  5. Dubai: Middle East
  6. Johannesburg: Africa
  7. Singapore: Asia
  8. Sydney: Australasia
  9. Buenos Aires: Latin America
  10. San Francisco: North America

Apart from London and Paris, which are owned offices, BondPR regional hubs will be joint ventures with independent local PR firms or experienced professionals who are already working with us. Where possible we will concentrate resources and activity at the regional hub level and bring in any of our established team of local delivery partners in over 80 countries as required.

The aim is to offer one point of contact for the world or the region, so reducing the hassle of coordinating multiple agencies or managing separate campaigns at a country level. This means clients retain control centrally or regionally, ensuring consistent messages, topical content and cost effective use of budget.

So if you want to talk to the world, talk to us, global campaigns just got easier…….. more info

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Making multi-country campaigns even simpler.

June 5, 2009 in BondBuzz, BondPR, Business, Marketing, Media, One World, PR, Technology by Tom Burgess | No comments

Now any PR  firm operating in the tech market can say they have a global reach of 80 countries. No more fluff and pretending, it is real. BondPR  is opening up its international network to other PR firms under the brand of BondPRNet.

Actually we have been handling international PR campaigns for PR firms in the UK, USA and Germany for a while but now want to extend our partnerships and also offer white label service if required.

BondPR only has direct employees in three countries but has put in place delivery partners in a further 77 countries and is currently active in 30. We add value by making multi-county campaigns simple. We manage the international team and take care of consistency and quality of service, offering one point of contact. However if a PR firm wants just one country we may put them in direct contract with our local office.

As more clients look to manage international campaigns centrally partially due to budget constraints, then this option makes sense, they have their main PR firm whether it is in USA, UK  or wherever and they can use BondPRNet to deliver the campaign and the message as if it was their own team. Yes, it makes multi-country campaigns simple.

Playing for Change

May 8, 2009 in BondBuzz, BondPR, Media, One World, Politics, Press for Peace, Responsibility by Tom Burgess | No comments

No matter who you are, no matter where you go in your life at some point you are going to need somebody to stand by you. We are one world. Here is a moving performance of street musicians around the world playing the classic “Stand By Me”, produced and coordinated by the organization Playing for Change: Peace Through Music. Hope you all enjoy it as much as we did, and may it inspire you. Listen here