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Regus work with BondPR in 30 countries

December 14, 2009 in BondBuzz, Business, Marketing, PR by Tom Burgess | No comments

Great news here, Regus has said it is OK  for BondPR to publicly announce that we won the contract to handle international PR campaign across 30 countries. It was good to read the story in PR Week UK . Actually we finalised the deal back in October but we all agreed not to talk about it until some results had been achieved.  But now that results are coming in from around the world we can tell you all about it.

As Regus grew to operate in over 75 countries, so too did the number of PR agencies and it became a  management nightmare. Regus still maintain agencies in 10 key markets  such as UK, USA, France…., but for 30 countries where there were 20 agencies, there is now one. Regus wanted the best support in local markets but through a single point of contact, they selected BondPR, as we offer “a unified cost-effective and results orientated approach, as well as good chemistry and significant global reach.”

The campaign is being built around Regus’s key messages which are particularly relevant at this time of globalisation, cost review and changing work patterns.  Regus  already generates a significant amount of content in the form of news, articles, briefing papers, surveys and research reports. BondPR is tailoring, localising and translating this content to meet the needs of key business and management media around the world.

So being in PR we wrote a news release about this.

We  were already a customer of Regus and look forward to making a significant impact on their further success.

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Making multi-country campaigns even simpler.

June 5, 2009 in BondBuzz, BondPR, Business, Marketing, Media, One World, PR, Technology by Tom Burgess | No comments

Now any PR  firm operating in the tech market can say they have a global reach of 80 countries. No more fluff and pretending, it is real. BondPR  is opening up its international network to other PR firms under the brand of BondPRNet.

Actually we have been handling international PR campaigns for PR firms in the UK, USA and Germany for a while but now want to extend our partnerships and also offer white label service if required.

BondPR only has direct employees in three countries but has put in place delivery partners in a further 77 countries and is currently active in 30. We add value by making multi-county campaigns simple. We manage the international team and take care of consistency and quality of service, offering one point of contact. However if a PR firm wants just one country we may put them in direct contract with our local office.

As more clients look to manage international campaigns centrally partially due to budget constraints, then this option makes sense, they have their main PR firm whether it is in USA, UK  or wherever and they can use BondPRNet to deliver the campaign and the message as if it was their own team. Yes, it makes multi-country campaigns simple.

Be heard and not seen?

May 14, 2009 in BondBuzz, BondPR, Business, Marketing, Media, Podcast, Politics, Reputation, Responsibility, Social Media, Technology by Tom Burgess | No comments

I think podcasts are great, listen to what you want when you want, especially when you can’t effectively be doing anything else like travelling to work/meetings, exercising, walking the dog and so on. That’s got to be an hour or so a day for most people. It is not intrusive and often much more inspiring than listing to the radio. Ok, listening to Bruce Springsteen fires me up but there are so many great podcasts out there especially in our field of marketing/PR/communications. But companies/organisation/governments are still not sure where to start or some think it is a great idea, yes, but why? It was similar with blogging, companies thought they had a have blog but not sure why, now it has settled done a bit! So first, you need to work out who and what you want talk to, what message to you want to send, who do you want to influence.

So we thought we would help here, to get you started Bond-i has set up its new Bondcast service, driven by our very own Neville Hobson, who has got to be one of the most experienced podcasters on the planet, having presented a show called “For Immediate Release” for four years and also co-written the definitive book on Podcasting. Corporate podcasting should be an integral part of any organization’s PR mix, it’s a valuable medium for communicating your message to a targeted audience - whether that’s customers, prospective staff, media or other key influencers. So listen up, podcast your message……now, you may be heard and eventually seen by the people you want to influence.

Press releases are dead, long live the news release

May 10, 2009 in BondBuzz, BondPR, Business, Marketing, Media, PR, Reputation, Social Media by Tom Burgess | No comments

The press release is no longer just for the press. In today’s online world it is a way of communicating directly with your audience (customers, partners etc…) by supplying the online news services with content so that people will find you when they are looking for companies like you. In fact, the “press” release is a pretty bad way of communicating with the press, most journalists ignore them as they get too many and they know everyone has received the same one.

So just take the “news” release for what it is, a release of news to everyone. Craft it carefully so your key words and phrases are included and get it out online. so when a real journalist or blogger is researching your field, they find you by hitting on the content you created. And don’t just do one release a month, write more short pieces, even very week, just updates on your company, comments on the market, agenda setting thoughts on your sector. Also make sure your international offices get them too so that it gives ideas they can adapt and amplify locally. But don’t send them unsolicited to journalists, just the online news sites, journalists deserve the personal approach. So create the buzz, then you may get the bang.

Playing for Change

May 8, 2009 in BondBuzz, BondPR, Media, One World, Politics, Press for Peace, Responsibility by Tom Burgess | No comments

No matter who you are, no matter where you go in your life at some point you are going to need somebody to stand by you. We are one world. Here is a moving performance of street musicians around the world playing the classic “Stand By Me”, produced and coordinated by the organization Playing for Change: Peace Through Music. Hope you all enjoy it as much as we did, and may it inspire you. Listen here

Reaching out to the world

May 7, 2009 in BondBuzz, Business, Marketing, PR, Technology by Tom Burgess | No comments

Most tech firms operate internationally in order to survive and indeed grow. However this global presence is not matched by the biggest PR firms that serve them. We did a check on the top 20 PR agencies that specialize in tech produced by O’Dywer, it reveals that only half of them have an office outside the USA. Of the remaining 10, six only have an office in the USA and four are members of networks. The top three in terms of global reach are Edelman with a presence in 24 countries, Text 100 with 23 and Lewis in 20 which may explain why they collectively hold 70% of the listed total revenue of $216 million. Only 5 agencies make any significant reference to international, none seemed to indicate it as an integral part of their offering.

So it was interesting to note that BondPR is currently handling campaigns for tech companies in 30 countries through its team of offices and established delivery partners. So does that make us Number One for global reach!

Welcome

August 2, 2008 in BondBuzz by Tom Burgess | No comments

Welcome to Bondbuzz, a new blog. This is where we can have the conversation about the rapidly changing world of media and communications, with an international view. So much of the media is international now, reaching across boundaries online.  This affects how companies market their products and opens up huge opportunities.

What is so interesting is the similarities and the differences. Nations have their cultures, their traditions and accepted ways, some may seem strange to outsiders but normal to insiders. But we are all in a world that is changing rapidly, 24 hour global business and media, environmental concerns and speed of technology and communications developments will bring faster social change across the world. We need to be sure we manage this well and share in the collective social responsibility.

BondPR has assembled a great team of people located in 52 cities worldwide, all with a huge amount of experience and knowledge about their country, they know the market, they know the media and they live the culture. We hope that this great team will contribute to this blog and give us all insight into the wonderful people and the great nations of the world so that we all have a better understanding of each other and can communicate and Bond together.

So let’s talk some more

Seeing the light of day

August 1, 2008 in BondBuzz by Neville Hobson | No comments

Welcome to BondBuzz, a place for conversations about PR and the tech business.

Setting up a blog on WordPress is a relatively easy procedure even though this is a time when everything seems to be known as beta, meaning it’s in the process of still being developed. I guess BondBuzz is in such a category although we hesitate to apply the word ‘beta’ here.

But we are still in construction mode and some things will change as we continue developing this place on the web.

Still, we’re now ready to let BondBuzz see the public light of day!