Basic instincts

If I  want to travel  from London to Munich next Wednesday and back on Thursday, it will cost me £114 on Easyjet and £271 on British Airways.

So both achieve the same objective of getting me to Munich and giving me one and half working days in Munich, but one costs over twice as much.

So it can be with PR campaigns, that’s why we created BondBasic, an entry level PR service for not just one country but for multi country PR campaigns.  We just focus on the really key media and provide a local language press contact to ensure the client does not miss an opportunity. Additional services such as setting up media briefings, arranging product reviews or organising case studies can be arranged at pre-agreed rates. Optional press clippings and translation services are also available. But we are not like this no frills airline video

Now there could be occasions when I  may want to take the BA flight, for instance the Easyjet flight leaves at 7.55 from Stansted, which means I have to get up before 5am and drive for an hour and half and then coming back, I wont be home until well after midnight. Whereas the BA flight leaves from London Heathrow which is 20 minutes from my house and means I can get a taxi both ways (saving time and hassle)for about the price of car parking and driving to Stansted. Also the flight leaves at 9.40 which means I can get up at a sensible time and also I can be home by 11pm.  And then the drink and snack is included!

But when times get tough, it can mean that we need to get back to basics